ACCELERATING COMPANY GROWTH: A Practical Guide for CEOs
Introduction – READ THIS CHAPTER NOW
1 Creating Your Accelerated Growth Plan
Section 1: The Pre-requisites for Accelerated Growth
Section 2: The Components of Accelerated Growth
6 Summarizing What You Do in an Elevator Pitch
7 Communicating Your Value Proposition to Your Customers
8 Sizing the Market Opportunity
9 What Problem Do You Solve for Your Customers?
10 Communicating Your Message to the Market
11 Achieving Your Sales Targets
12 How Do You Make Money?
13 How Do You Beat the Competition?
14 You Need a Great Team
15 Funding Accelerated Growth
16 Managing the Business
Section 3: Other Contributors to Accelerated Growth
17 Making Best Use of Your Board of Directors
18 Working with Venture Capitalists
19 Selling Your Company
20 Behaving Ethically in Business